Shelfzone is the world’s most realistic simulator for the distribution spaces of Consumer Packaged Goods (CPG). It allows an immersive presentation of planograms and the analysis of the customer journey within simulated spaces, providing brands and retailers with the only tool needed to create, test, and present their work independently, anywhere and anytime.
• Configure planograms on predefined template stores; • Review the layout without the need to recreate physical space; • Present proposals innovatively; • Share projects with stakeholders and partners, in person or remotely.
Additional analysis tools, along with
monitoring devices such as eye-tracking,
EEG, GSR, allow for the effective study of:
• Packaging;
• Product placement in planograms;
• Arrangement of items in-store;
• Store layout;
• Customer journey;
• Consumer behavior.
Using Shelfzone, Ferrero effectively presented different brand projects internally for various countries, utilizing hyper-realistic simulations in virtual reality.
This reduced the time and costs required to set up a physical showroom, allowing for testing various solutions and display logics.
Through the use of Shelfzone, Nestlé could visualize and alidate store planning, allocation, and theatricalization solutions effectively.
These were presented in trade marketing contexts, conveying values of quality and innovation, while educing the time and costs ssociated with setting up a physical store.
Thanks to the use of Shelfzone, Unibo simulated various supermarket aisle crowding conditions in a realistic and engaging simulation, enhancing the available space.
This facilitated and integrated in-store research, speeding up data collection times through automatic aggregation.
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Desktop
Avayable for:
Windows PC & MacOS
Studio
Avayable for:
Web – Windows PC & MacOS
Setup with dual GPU:
• Workstation i7 6900K
• Intel® CoreTM i7-6900K 3.7 GHz 20 MB Cache
• Ram 2 GB DDR4 2400 MHz
• 2x NVIDIA® GeForce RTX 3070 8GB GDDR6
• SSD Samsung Pro 960 512 GB M.2
• Windows 10 Professional
Setup with single GPU:
• Setup with Workstation i7 6900K
• Intel® CoreTM i7-6900K 3.7 GHz 20 MB Cache
• Ram 64 GB DDR4 2400 MHz
• NVIDIA® GeForce RTX 3080 10GB GDDR6X
• SSD Samsung Pro 960 512 GB M.2
• Windows 10 Professional
